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Delivering Impactful Results
Through Human-Centered Design

I have over 7 years of experience designing digital products across enterprise and consumer platforms. My work focuses on UX/UI design, UX research, interaction design, and AI-enabled product experiences, with a strong emphasis on creating thoughtful, user-centered solutions.


Platforms delivered for Petrotechnics (Sphera), Wells Fargo, Lowe's, 
FM Global, UES, Inc. (BlueHalo), Kroger, and SUNY.

8

Years

Product Design experience, including managing
junior  designers

~100

Projects

Leading the design and delivery of digital products and services

10

Industries

Retail tech, FinTech,
defense IT, edtech, Oil & Gas,
and more

Impact

I design enterprise systems that scale, ship, and drive results. Platforms delivered for Petrotechnics (Sphera), Wells Fargo, Lowe's, FM Global, UES, Inc. (BlueHalo), Kroger, and SUNY.

406%

Increase in Mobile Checkout sales
Lowe's

60–80%

Ease-of-use scores on AI-assisted learning tools
SUNY OER

22%

Increase in enterprise task completion
Kroger

Case Studies

Retail Systems | Mobile UX

Lowe’s Associate Mobile Tools

  • Designed a suite of enterprise mobile tools used by store associates to complete checkout, manage orders, and execute daily tasks across 1,000+ Lowe’s stores.

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  • Led UX for mobile checkout, task management, and app navigation, improving speed, usability, and in-store efficiency.

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  • Contributed to a 406% increase in mobile checkout sales within four months of rollout.

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AI Product Design | UX Research

SUNY OER Motivational Learning Companion

Designing an AI-assisted study experience that supports student motivation and reduces drop-off during self-directed learning

Enterprise Product Design

Kroger Enterprise Cost Performance Dashboard: Microsoft Power BI UX Design

  • Led usability studies with pricing analysts to restructure information architecture and improve decision-making workflows.

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  • Designed an enterprise analytics dashboard that enables pricing teams to quickly identify margin risks, cost anomalies, and performance trends.

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  • Optimized Power BI components to reduce manual analysis and improve scanability within platform constraints.

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Polaris: Enterprise Risk Platform Redesign

Redesigning a global risk management platform to improve planning workflows, surface critical insights, and support decision-making for field engineers

Platform UX • B2B SaaS

Testimonials

"

I enjoyed the opportunity to experience Massai's professionalism and curiosity which resulted in his ability to discover, create, and iterate on designs. Plus, he regularly used his in-depth knowledge of UX tools and methodologies to deliver designs that were compliant with WCAG and other accessibility standards.

I recommend Massai as a Product Designer with strengths in interaction design!

– Principal UX Architect at Kroger

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