I'm a product designer with Fortune 50 experience who prototypes in code, specializes in agentic and gen AI, and brings clarity to complex systems.
I'm a product designer with Fortune 50 experience who prototypes in code, specializes in agentic and gen AI, and brings clarity to complex systems.
I'm a product designer with Fortune 50 experience who prototypes in code, specializes in agentic and gen AI, and brings clarity to complex systems.
About Me
7+ years of experience designing digital products across enterprise and consumer platforms.
My work focuses on UX/UI design, UX research, interaction design, and AI-enabled product experiences.
7+ years of experience designing digital products across enterprise and consumer platforms. My work focuses on UX/UI design, UX research, interaction design, and AI-enabled product experiences.
7+ years of experience designing digital products across enterprise and consumer platforms.
My work focuses on UX/UI design, UX research, interaction design, and AI-enabled product experiences.
Years
Product design experience, including managing
junior designers
Projects
Leading the design and delivery of digital products and services
Industries
Retail Tech, FinTech,
Defense IT, EdTech, Oil & Gas, and more
Areas of Expertise
UX Design & Research
Leading end-to-end design of cohesive experiences across channels, translating user research into actionable insights (personas, journeys, problem framing)
AI Interactions
Shaping human–AI interaction architecture for adaptive, intelligence-led interfaces that move beyond prompts to enable intuitive user flows
Service Design
Building solutions that weave customer interactions into seamless digital experiences across all digital platforms
Strategic AI Design
Identifying specific use cases where AI adds value to balance automation with user control, ensuring AI is applied strategically
Design Thinking
Planning and facilitating workshops and ideation sessions to identify business needs and potential customer solutions
UX Design & Research
Leading end-to-end design of cohesive experiences across channels, translating user research into actionable insights (personas, journeys, problem framing)
Service Design
Building solutions that weave customer interactions into seamless digital experiences across all digital platforms
Design Thinking
Planning and facilitating workshops and ideation sessions to identify business needs and potential customer solutions
AI Interactions
Shaping human–AI interaction architecture for adaptive, intelligence-led interfaces that move beyond prompts to enable intuitive user flows
Strategic AI Design
Identifying specific use cases where AI adds value to balance automation with user control, ensuring AI is applied strategically
Featured Work
Impact
406%
Increase in Mobile Checkout sales
Lowe's
60–80%
60-80%
Ease-of-use scores on AI-assisted learning tools
SUNY OER
90%
Reduction in weekly workload
Kroger
Testimonials
01 / 03
"I enjoyed the opportunity to experience Massai's professionalism and curiosity which resulted in his ability to discover, create, and iterate on designs. Plus, he regularly used his in-depth knowledge of UX tools and methodologies to deliver designs that were compliant with WCAG and other accessibility standards."
Steven Steiner
Principal UX Architect at Kroger
01 / 03
"I enjoyed the opportunity to experience Massai's professionalism and curiosity which resulted in his ability to discover, create, and iterate on designs. Plus, he regularly used his in-depth knowledge of UX tools and methodologies to deliver designs that were compliant with WCAG and other accessibility standards."
Steven Steiner
Principal UX Architect at Kroger
01 / 03
"I enjoyed the opportunity to experience Massai's professionalism and curiosity which resulted in his ability to discover, create, and iterate on designs. Plus, he regularly used his in-depth knowledge of UX tools and methodologies to deliver designs that were compliant with WCAG and other accessibility standards."
Steven Steiner
Principal UX Architect at Kroger